Autoride — Birmingham Auto Dealer
A mobile-first dealership website built to generate more enquiries and build trust with local car buyers.
The Challenge
Autoride, a local Birmingham car dealership, had no online presence. Potential customers were finding competitors first on Google. They needed a professional, trustworthy website that worked perfectly on mobile, since over 70% of their target customers browse on phones, and that could generate phone enquiries and WhatsApp messages directly.
My Approach
We built a bespoke WordPress theme from the ground up, avoiding bloated page builders. We integrated GSAP animations to provide a premium feel without sacrificing load times.
Development Process
Discovery
Understood the dealership inventory, target customer profile, and what calls to action matter most (phone, WhatsApp, visit).
UX Design
Designed a mobile-first wireframe in Figma focusing on fast browsing of car listings and a clear enquiry path.
Build & Launch
Built the full website with fast load times, click-to-call buttons, WhatsApp integration, and a simple car listing layout.
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